About Our Team

People are the Partners that make us STRONG

Todd Aaronson

President and CEO

Aaronson’s solid marketing and sales background along with his agency work as a marketing consultant provided a strong foundation for constructing the Plink Revenue Model. Being responsible for revenue in excess of $50M was a constant during his corporate career…and failure was never an option.

With a focus on ‘service’ being the path to success, Aaronson, spends his time working directly with users to find out how Plink can make a difference in their music career. With a keen on on UI, Todd makes the functionality of Plink a priority.

Reach out to Todd anytime at todd@plinkyou.com

Eli Lester

Co-Founder/VP of A&R

He is the musical heart and soul of Plink. Eli also serves as CEO of Two-Rock Amplification; one of the world’s leading amp design firms based out of Northern California.

He has performed on stage with artists such as Robben Ford, Matt Schofield, the Brubek Band, Robert Cray, Huey Lewis and the News, Charlie Musselwhite and BB King. Lester has credits on over 20 releases and has toured internationally with NPR’s very own Mick Martin. As lead guitarist and songwriter with Big Earl and the Cryin’ Shame he has produced two albums.

Bill Borg

SVP of Marketing

Bill is founder of Storypowered, Inc. His experience as an entrepreneur, public speaker, and highly respected marketing industry veteran make him a perfect partner to clarify the Plink vision. Borg has an excellent reputation in corporate sales, marketing and branding with Marriott Hotels and Resorts. In 2001 he formed NOW! Inc., a consulting firm providing strategic sales and marketing services and turned key solutions for real estate communities.

In 2010, based on the continued emphasis and a central belief in the power of story, Now!, Inc. was renamed StoryPowered, a full service marketing and advertising agency.

Lee Grover

Chief Technology Officer

Multiple successful exits, dozens of satisfied clients, software that lasts.

Lee also serves as CEO of Clearwave Software and has worked on software development projects from Tesla to NASA. His experience has deep roots in the foundation of modern technology. His ability to organize, lead and effectively manage teams made him the obvious leader and partner for Plink.

ClearWave Software

Design and UX Engineers

Clear Wave Software is a development company with a rich knowledge of technology and the cutting edge applications that shape our world. Their client list boasts an impressive collection of public, private, and governmental agencies covering a range of industries from manufacturing, and finance to aerospace and 3D game rendering.

Clear Wave’s experience in diverse technologies plus their focus on mobilization has developed a major collection of solution components which will yield cost savings and stability to our end solution.



Our biz dev partners at Revgenix specialize in business development relationships and solutions.

The team has launched apps from Bill Gross’ Idealab in Pasadena and has had successful exits with MerchEngines, Appraisix and EyeWonder. Revgenix team members have also worked with MTV Networks, E! Networks and Emuzed. These guys get it at the highest level and know how to create value for users, partners, investors and Plink.

Luca Longo

Lead UX/UI Designer

A veteran mobile technology partner focused on graphics and architecture design.

Experienced in UX UI solutions specifically for mobile Luca, the founder, has worked on digital applications abroad such as Taxi Time and Ciaoo as well as integrations with Digital Wallet.

Patricia Moore

Social Media Strategist

A social media maven who believes and practices relevance as well as acquisition.

Patricia pays attention to the needs of the social community; what motivates, what gravitates and what makes followers participate. Always focused on measurement and engagement, Patricia cares about the community as both an artist and an administrator for the Plink Team.

Dave Rogers

Modesto Market/Central Valley


An inspired musician, a marketing and sales professional and guy with lots of connections.

Dave heads up the Central Valley of California for Artist Relations and Development. In addition he acts as the team liaison with music related sponsors.

For those who believe in the power of the drum, be sure to catch Dave heads up a Drum Circle program. Catch up with him at dave@plinkyou.com

Advisory Board

Peter Bell

Director Western Jazz

Presenters Netwrok

Executive Director Telluride

Society for Jazz

CEO/Owner Dworbell Inc.

Pat Dodd

EJ Gallo – 33 Years

Sr. Director Workforce

Gallo University

Shareholder Relations

Mac Skinner

Artists Relations

Two Rock Amps

EDM Artist

Julius Melendez

5 Times Grammy Winner

Santana, Mambo All Stars, and more.

Stu Gilman

San Joaquin Angels (founding)

Biz Dev Consultant

Public/Private Sectors

Jim Berkowitz

Board Member; Telluride

Society for Jazz

Founder, LaunchHawk Accelerator